With online shoppers being overwhelmed with choices, it becomes increasingly important to make the shopping experience as simple and frictionless as possible. If customers encounter a stumbling or confusing shopping experience and are unable to complete their carts entirely and write a negative review which could convince other potential buyers to stay clear of your shop.
From poor quality calls-to-actions to faulty images of your products, these design mistakes can result in serious consequences for your sales. Fortunately, most of them can be easily avoided with a little careful planning.
Images of low quality
There is no one who wants to purchase a product that’s not displayed in the best possible light. This is why it’s essential to have high-quality images used on your online store. Poor quality images can not only deter customers, but will also damage your brand reputation.
Not Offering a Guest Checkout Option
Another mistake to avoid is not providing an option for guests to checkout. This could discourage potential customers from making purchases on your site. Many customers are reluctant when asked to create an account, especially when they have to provide certain personal information such as their email address. Instead, you should allow your visitors to sign up using their social media accounts to streamline the process and lessen their privacy concerns.
Another common e-commerce mistake is a messy and unorganized menu structure. It’s essential to have a plan for how each page of your website will appear so that navigation is easy and easy for customers. Make sure that each page is designed to be organized in accordance with the type of content it contains and make it easy for users to locate the items they’re looking for.